Online Marketing
Web Site Development
The internet is an excellent channel for promoting your business to potential clients anywhere, anytime. It offers a cost effective and convenient means of keeping in touch with your existing client base and keeping them informed of developments within your business.
Your website is a means of offering information to those who are looking for the products or services that you provide. It is a live brochure that is available for anyone to see from anywhere, no matter if they are 5 miles away or halfway across the world. A website will maximise your marketing investment, by leveraging ththe internet as a versatile and dynamic marketing tool.
We will build a world class, creative and functional website for your business. Our sites are not only beautiful, but user friendly and accessible to the widest possible audience. Our website designs services include:
- Beautifully designed static sites from 5 pages upwards
- Interactive sites (shopping carts, online catalogues, job boards, classified ad listings etc.)
- Ecommerce (we can link your site to any online payment gateway so that you can trade online)
- Copy Writing (we will write the content for your website)
- Content Management (easily update your own site. Its as easy as using MS Word)
Email Marketing
Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. Email Marketing is popular because:
- The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
- Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
- An exact Return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.
- It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
- It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.
- Advertisers can generate repeat business affordably and automatically
- Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them
- Over half of Internet users check or send email on a typical day.
- Specific types of interaction with messages can trigger other messages to be automatically delivered.
- Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.
- Green - email marketing is paper-free